8  Steps to Getting Real
about Your Business:

A step-by-step guide for improving
the effectiveness and profitability of
your company

 

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ISBN: 0-471-46616-6

Available at:
http://www.wiley.com/WileyCDA/WileyTitle/productCd-0471466166,descCd-tableOfContents.html


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Over 40,000 copies sold.
All rights available from author.

By Jan King

SOLD
"Wondering if an agent can possibly sell your book via the Internet?
I had a hard time getting traditional agents to market my book effectively. But Elitagent created a web page for my book that highlighted what I wanted to achieve as an author. They got immediate interest from large publishers, and after a short five months, I signed a contract with my publisher of choice that included an advance. I couldn't be happier with the results of my investment, and I would recommend Elitagent to any serious writer."
- Jan B. King


Mission statement to publishers:

The purpose of this book is to show owners and managers of business doing under $10 million in revenue how to improve their  profitability -- how to get the right information so they can work from reality and make realistic business decisions.

A 1993 survey commissioned by AT&T showed that, among small businesses that experienced growth over two years, 59% based operations on a formal plan. Of these, 70% attributed their success primarily to their plan and its implementation.

People don't need degrees in economics or finance to succeed. They need a Game Plan.

This book explains in practical, every-day language, what's needed, using the current management strategies I developed by the seat of my pants while acting as the president and CEO of a company doing under $10 million in revenues. We did it, and so can others. 

So far, 40,000 buyers have found this book helpful and it continues to sell successfully.  It is also being used as a text in a number of college courses in California.

This book grew out of system I devised to strategize and implement my business plan for transforming a 40-year-old family run business into a recognized brand for financial information for professionals and consumers. It worked. In four years as CEO, we doubled revenues. We did this by engaging each and every employee in the process.

In times of great opportunity and growth as well as in times of business downturns and consolidations, solutions to problems come from all segments of your business working together. Employees should see the results of all areas of your business, not just those that directly relate to them.

You'll find in this book over 60 easy-to-use charts, graphs and worksheets that we used in our game plan. They will work for any fellow entrepreneur, in any line of business.

 Jan King

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